[PDF.86to] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

[PDF.kf93] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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 | #118258 in Books |  2003-05-27 |  2003-05-27 | Original language:English | PDF # 1 |  8.00 x.57 x5.22l,.62 | File type: PDF | 272 pages

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||6 of 7 people found the following review helpful.| Enjoyable, Insiteful, and Highly Relevant|By charniw|A very good book, not only easy to read but enjoyable and motivating as well. I believe these guys are right on the money with their research and analysis. I agree with the interrpretations of the research data and found myself saying "Yes, that's just how I feel." in response to many of the stories of customer interactions|From Library Journal|Crawford and Mathews, marketing consultants with Cap Gemini Ernst & Young (CGEY) and FirstMatter, respectively, break down marketing into five attributes: access, experience, price, product, and service. They argue that successful busines

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all asp...

You easily download any file type for your device.The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything   |  Fred Crawford, Ryan Mathews. Just read it with an open mind because none of us really know.

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