[PDF.27yc] This Business of Music Marketing and Promotion, Revised and Updated Edition
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This Business of Music Marketing and Promotion, Revised and Updated Edition
Tad Lathrop
[PDF.xh12] This Business of Music Marketing and Promotion, Revised and Updated Edition
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| #237940 in Books | Aerie | 2003-10-01 | 2005-09-01 | Original language:English | PDF # 1 | 10.75 x.97 x6.36l,1.30 | File type: PDF | 308 pages | ||8 of 8 people found the following review helpful.| I was less than satisfied|By Customer|The book wasn't bad. It just didn't seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big||Thorough, well-written, logically presented, useful, insightful ... the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry. -- Roy Gattinella, Vice-President, Marketing and Sales, EMI-Capit
The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, bu...
You can specify the type of files you want, for your gadget.This Business of Music Marketing and Promotion, Revised and Updated Edition | Tad Lathrop.Not only was the story interesting, engaging and relatable, it also teaches lessons.
